How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success not only within the mainstream, business-to-business circuit but learn how to select, apply and scale its most prudent, proven principals to complement the most promising disruptive strategies to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.
Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive - and fun! This creative guide offers:
Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but also their colleagues who teach retailing. The planning and implementation of the strategic plan is dependent upon the identification of the retailer's target market, and then successfully catering to that market by using four key retailing mixes: goods and service mix, communication mix, pricing mix, and human resource mix. The retailing mixes are the controllables of retail management. Preparation of these mixes depends upon the knowledge, reasoning, availability of resources, and familiarity with the target markets.
Standardization and harmonization of accounting practices is a fundamental element of a global business environment. Achieving this is a complex process that involves technical and political negotiation. The International Accounting Standards Committee (IASC) was the organization that pioneered this process on a world-wide basis.
The pioneers of Texas belong to a day and generation which has almost gone. If strong arms and daring spirits were required to conquer the wilderness, Nature seemed generous in the supply; for nearly all were stalwart types of the inland viking. Lance Lovelace, when I first met him, would have passed for a man in middle life. Over six feet in height, with a rugged constitution, he little felt his threescore years, having spent his entire lifetime in the outdoor occupation of a ranchman. Living on the wild game of the country, sleeping on the ground by a camp-fire when his work required it, as much at home in the saddle as by his ranch fireside, he was a romantic type of the strenuous pioneer. He was a man of simple tastes, true as tested steel in his friendships, with a simple honest mind which followed truth and right as unerringly as gravitation. In his domestic affairs, however, he was unfortunate. The year after locating at Las Palomas, he had returned to his former home on the Colorado River, where he had married Mary Bryan, also of the family of Austin's colonists. Hopeful and happy they returned to their new home on the Nueces, but before the first anniversary of their wedding day arrived, she, with her first born, were laid in the same grave. But grief does not kill, and the young husband bore his loss as brave men do in living out their allotted day. But to the hour of his death the memory of Mary Bryan mellowed him into a child, and, when unoccupied, with every recurring thought of her or the mere mention of her name, he would fall into deep reverie, lasting sometimes for hours. And although he contracted two marriages afterward, they were simply marriages of convenience, to which, after their termination, he frequently referred flippantly, sometimes with irreverence, for they were unhappy alliances. On my arrival at Las Palomas, the only white woman on the ranch was "Miss Jean," a spinster sister of its owner, and twenty years his junior. After his third bitter experience in the lottery of matrimony, evidently he gave up hope, and induced his sister to come out and preside as the mistress of Las Palomas. She was not tall like her brother, but rather plump for her forty years. She had large gray eyes, with long black eyelashes, and she had a trick of looking out from under them which was both provoking and disconcerting, and no doubt many an admirer had been deceived by those same roguish, laughing eyes. Every man, Mexican and child on the ranch was the devoted courtier of Miss Jean, for she was a lovable woman; and in spite of her isolated life and the constant plaguings of her brother on being a spinster, she fitted neatly into our pastoral life. It was these teasings of her brother that gave me my first inkling that the old ranchero was a wily matchmaker, though he religiously denied every such accusation. With a remarkable complacency, Jean Lovelace met and parried her tormentor, but her brother never tired of his hobby while there was a third person to listen. Though an unlettered man, Lance Lovelace had been a close observer of humanity. The big book of Life had been open always before him, and he had profited from its pages. With my advent at Las Palomas, there were less than half a dozen books on the ranch, among them a copy of Bret Harte's poems and a large Bible.
Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.
Bourbon Bar Articles
Bourbon Bar Books