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Strategic Marketing Communications

RRP $269.95

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Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life. Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life.


Financial Reporting And Global Capital Markets

RRP $279.95

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Standardization and harmonization of accounting practices is a fundamental element of a global business environment. Achieving this is a complex process that involves technical and political negotiation. The International Accounting Standards Committee (IASC) was the organization that pioneered this process on a world-wide basis.
The IASC prepared the way for the International Accounting Standards Board (IASB) and its International Financial Reporting Standards, which since 2005 have held the dominant influence over the financial reporting of thousands of listed companies in the European Union, as well as in many other countries.
The forces and influences that shaped the formation of the IASB were intimately connected with the historical organization and operation of its predecessor, the IASC, and so to understand the standards enforced in financial reporting today, a historical understanding of the IASC is required. Financial Reporting and Global Capital Markets does just this. It examines the history of the IASC from 1973 to 2000, including its foundation, operation, changing membership and leadership, achievements and setbacks, the development of its standards, and its restructuring leading up to the creation of the IASB in 2001.
The book also studies the impact of the IASC's standards on national standard setting and on accounting practice in developed and developing countries, as well as the impact on the IASC of the policies and positions of the UN, the OECD, the US Securities and Exchange Commission, the International Organization of Securities Commissions, and the European Commission. It will be of vital interest to all concerned with accounting developments in a global environment, be they academics, policy-makers, or professionals.


How To Work The Film & Tv Markets

RRP $350.00

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How to Work the Film & TV Markets by Heather Hale takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows - the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success not only within the mainstream, business-to-business circuit but learn how to select, apply and scale its most prudent, proven principals to complement the most promising disruptive strategies to drive your own Do-It-Yourself / Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success.

Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive - and fun! This creative guide offers:

  • An in-depth survey of the most significant film, TV and digital content trade shows around the world

  • An overview of the co-production market circuit that offers financing and development support to independent producers

  • An outline of the market-like festivals and key awards shows

  • A breakdown of who's who at all these events - and how to network with them

  • Hot Tips on how to prepare for, execute and follow up on these prime opportunities

  • Low budget key art samples and game plans

  • A social media speed tour with a wealth of audience engagement ideas

  • A comprehensive companion website to located at:www.focalpress.com/cw/hale featuring:

    • An up-to-date, hyperlinked, annual calendar and global map with all the market dates, locations and current info relevant to independents;

    • Current event reviews, interviews, project case studies

    • Downloadable real world examples of pitch packages, series bibles and investor presentations


The Wine Maker's Notebook

RRP $16.99

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For the enthusiastic home wine-maker: it will help to organise, then re-create, your best recipes. Each page is designed to help you organise your ingredients, and document the brewing process. There is a special space to insert the label from each batch, for quick and easy recognition. Use these notes to help you re-create your successes to enjoy all over again! This book has space for thirty five recipes.


Poverty And The Transition To A Market Economy In Mongolia

RRP $519.99

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This book contains an analysis of the economic problems encountered in Mongolia during the transition from a centrally planned to a market economy, when poverty increased dramatically, unemployment rose sharply, health and education indicators deteriorated, and the economic and social position of women declined. Yet there is considerable potential in Mongolia for a broadly based acceleration of output, particularly if priority is given to the nomadic livestock sector and to grass-roots development at the provincial level. The book contains many policy suggestions intended to promote growth and employment and to reduce poverty.



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Jack Daniels Jim Beam American Whiskey Maker Mark
Irish Whiskey Whiskey Potted Whiskey Whisky

Bourbon Bar Books

Jack Daniels Jim Beam American Whiskey Maker Mark
Irish Whiskey Whiskey Potted Whiskey Whisky

Bourbon Bar





imageedit_5_3949838586

Website Investments