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Marketing To Older Consumers

RRP $402.99

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Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several disciplines and need the background to translate it into a decision-making framework. This book systematically organizes information scattered among various fields of scientific inquiry; it interprets and presents information, making it easier for the busy decision maker to find out how older consumers behave and why. By presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy. Specifically, the book helps the reader understand how changes in mental processes in late life might affect the way an older person responds to marketing stimuli, and how lifestyles of mature persons can form the bases for designing effective marketing strategies. Finally, the author discusses specific aspects of older consumers' consumption and behavior in the marketplace, including mass media use, expenditure and consumption patterns, shopping habits, product/service acquisition process, as well as behaviors following purchase. At the end of each chapter, the author outlines several implications of the material presented that will be of interest to marketers, retailers, advertisers, social workers, public policy makers, and students of human behavior. The book ends by summarizing key points, drawing conclusions, and making recommendations to various groups interested in serving the mature market. The results of hundreds of studies are reviewed and presented in such a way that they can be used by practitioners. The book begins with an examination of the older consumer market and its characteristics. Age-related changes in late life and theoretical explanations for them are discussed next to help the reader understand human behavior in general and consumer behavior in particular.


A Nasdaq Market Simulation

RRP $341.99

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This pioneering book describes the applications of agent-based modeling to financial markets. It presents a new paradigm for finance, where markets are treated as complex systems whose behavior emerges as a result of interactions of market participants, market institutions, and market rules. This includes both a presentation of the conceptual model and its software implementation. It also summarises the result of the profound research on the successful practical application of this new approach to answer questions regarding the Nasdaq Stock Market's decimalization that was implemented in 2001. The book presents conceptual foundations for modeling markets as complex systems. It describes the agent-based model of the Nasdaq stock market, including strategies used by market-makers and investors, market participants interactions, and impacts of rules and regulations. It includes analyses of simulation behavior, comparison with the behaviors observed in the real-world markets (existence of fat tails, spread clustering, etc.), and predictions about possible outcomes of decimalization. A framework for calibrating the market behavior and individual market-makers strategies to historical data is also presented.


Emerging Market Capital Flows

RRP $684.99

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In a little over one decade, the spread of market-oriented policies has turned the once so-called lesser developed countries into emerging markets. Many forces have been responsible for the tremendous growth in emerging markets. Trends toward market-oriented policies that permit private ownership of economic activities, such as public utilities and telecommunications, are part of the explanation. Corporate restructuring, following the debt crisis of the early 1980's has permitted many emerging market companies to gain international competitiveness. And an essential condition, a basic sea-change in economic policy, has opened up many emerging markets to international investors.
This growth in emerging markets has been accompanied by volatility in individual markets, and a sector-wide shock after the meltdown in the Mexican Bolsa and Mexican peso, resulting in heated debate over the nature of these markets. Emerging market capital flows continue to be the subject of intense discussion around the world among investors, academics, and policymakers. Emerging Market Capital Flows examines the issues of emerging market capital flows from several distinct perspectives, addressing a number of related questions about emerging markets.


A Texas Matchmaker

RRP $39.99


Five Marks Of A Methodist

RRP $17.99

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Five marks confirm our identity as genuine and fruitful followers of Christ:

1. A Methodist Loves God

2. A Methodist Rejoices in God

3. A Methodist Gives Thanks

4. A Methodist Prays Constantly

5. A Methodist Loves Others

This brief book, suitable for sharing with others, provides a meditation on each of these characteristics. Prayerfully apply them to your journey with Jesus. If you are part of the worldwide Methodist or Wesleyan family, these five marks will grant a greater knowledge and appreciation for why and how you follow Jesus. If you are located in another part of the body of Christ, you can emerge with a solid foundation to keep your spiritual house standing strong. Christians marked by these five habits, when taken together, have character.

"Steve Harper goes to the very heart of faithfulness as he describes and then calls upon all those who follow Wesley to live. It is lives of integrity that are the result of following these marks. Harper rightly says this will give the ring of truth to our daily living. He then goes on to identify the "marks" or "practices" that when followed will result in a life of righteousness, goodness, peace, and joy. It is a way of living in God's gracious presence that he encourages for everyone, and it is a way of living I choose for myself."

-Rueben P. Job, author of Three Simple Rules: A Wesleyan Way of Living



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